Send them to user groups. Yes, you could argue that as a web-focused show rather than a pure programming event, Webstock was likely to have more women than JavaOne, so it made sense. Besides, this isn't even a gender thing Like we weren't the tacked-on not-really-target-audience people. I've even been photographed wearing it at another conference. I actually wear mine all the time. I put "helping them look good" in the "kicking ass" category. How are you helping your users kick ass? If I had a dime for every booth vendor who's smiled and said , "Here, you can sleep in it!
The formula we've done to death on this blog is pretty simple: One company does need mentioning though. Besides, this isn't even a gender thing It's a funnier post but what's funnier is that i happen to be wearing my Webstock t-shirt today. Donate them to a homeless shelter. And I don't want to hear that, after all, it IS mostly men at these things. This post from today is about Kathy Sierra rants about how the distribution of sizes in tech t-shirts leaves much to be desired. In fact, if you dont have time to read her post just ch But it better make me look good. The shirts matter, and they speak volumes about your company. I can confirm that shes right. Like we weren't the tacked-on not-really-target-audience people. And even if you do not care, you'd think the marketers would get a clue that people aren't going to be wearing your logo around giving you free advertising if the shirt doesn't fit. But Webstock went all the way to give the gals women's shirts. And hey, tech companies, I AM available to beta test your freshly-minted women's T's size small or x-small. I so don't want a lecture on logistics or saving money by making shirts for the largest common denominator. I actually wear mine all the time. The point is showing us that you care about more than just saving a few bucks on a t-shirt print run. And it's not just Sun's JavaOne show, of course--practically every tech company out there is guilty. How are you helping your users kick ass? Give them out at other tech events. Yes, you could argue that as a web-focused show rather than a pure programming event, Webstock was likely to have more women than JavaOne, so it made sense. But that's not even the point. This is partly tongue-in-cheek, but still
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